People often perceive illustrations as an addition to a book or business project. However, images have been used to tell stories since the days of cave painting, the simplest form of storytelling. The combination of text with graphic material, drawing or photograph holds the reader’s attention, makes the information more accessible and easier to study.

For example, a tutorial is usually accompanied by a large number of images illustrating the process, a cookbook – with tempting photographs of dishes, a children’s book – with bright, colorfull illustrations, a presentation – with graphs and diagrams.

The main advantages of using illustrations:

Illustrations convey ideas more effectively

The human brain perceives visual information faster, more thoroughly and retains it in memory longer than text. Therefore, illustrations have been used for educational purposes since the beginning of human life. They are essential for educational literature, teaching various foreign languages, for presenting and understanding complex scientific and engineering concepts.

There is also information that is quite difficult to perceive by ear or difficult to visualize, relying only on text. In this case, the use of technological illustrations, sketches or flowcharts greatly simplifies the task of understanding and creates a clear and specific visual representation.

Illustrations attract attention

Before reading a text, a person first of all pays attention to the accompanying graphic objects. Evaluates them and decides whether the text is worth paying attention to. For example, Twitter claims that tweets with photos attract 313% more user engagement.

Tasks associated with illustration range from vectorization of finished images when it is necessary to convert raster graphics into vector format for further use in layouts of printed products or on a website, to the development of entire sets of illustrations with a deep and prolonged development of the concept and style. Such a service may be required for designing a web resource, book, album, brochure or other multi-page printed product.

Designing infographics is another task and helps to convey different types of data and their relationships using graphical objects that are universal and understandable. It can be used for educational purposes, for presentations and for printed materials.

Also there is the development of patterns, which creates a combination of elements from drawings or illustrations. This combination can be multiplied to any size of your product, the elements will be combined with each other and form a pattern. The material for application can be fabric or paper; patterns are also used to apply patterns to plastic packaging, glass objects, or as graphic elements of a web resource.

You can find out about the cost of these types of services in the “Prices” section.